In the ever-evolving landscape of business, Public Relations (PR) has become a buzzword, often praised for its role in shaping a company’s image and fostering goodwill. However, a common misconception persists – that PR doesn’t contribute directly to sales. In this comprehensive exploration, we’ll debunk…

Public Relations (PR) stands as the linchpin for shaping a company’s image and cultivating positive relationships with its audience. Acknowledging the vital role of effective PR, the process of choosing the right agency emerges as a critical decision for businesses.

How COVID-19 changed the nature of our industry and what it could be moving forward.

Once again, Malaysians are led into more uncharted waters. However, as the future of our country unfolds, we hold on to the one thing that keeps anyone churning – hope. This takes many forms, and mostly about creating it for ourselves and for each other. That has always been the...

If you’ve ever thought about being an intern you have definitely heard the horror stories of being the office kuli. Being made to photocopy papers, being the office runner and of course buying everyone their morning coffee.