Launch of DoubleTree by Hilton Shah Alam (Public Relations & Influencer Marketing Campaign)

DoubleTree by Hilton Shah Alam I-City launched in August 2022. It was graced by 400 guests including  the Sultan of Selangor, His Royal Highness, Sultan Sharafuddin Idris Shah Alhaj ibni Almarhum Sultan Salahuddin Abdul Aziz Shah Alhaj, together with Her Royal Highness, Tengku Permaisuri of Selangor, Tengku Permaisuri Norashikin, who officiated the ceremony in the presence of Tengku Panglima Raja Selangor, Tengku Ahmad Shah Sultan Salahuddin Abdul Aziz Shah, Dato’ Menteri besar of Selangor, Dato’ Seri Amirudin Bin Shari, as well as Dato’ Zamani Ahmad Mansor, the mayor of Shah Alam.

Objectives:

1. To raise awareness of  the newly launched DoubleTree by Hilton Shah Alam i-City including launch and sustenance phases.
2. Ensure a smooth Grand Launch event with appropriate protocols in accordance with high profile guest requirements.
3. Strategic use of influencers
4. Generation of newsworthy content angles to engage multiple audience profiles including: families, food enthusiasts, business travellers and the MICE (Meetings, Incentives, Conventions and Exhibitions) industry.

Four (4) Month Strategy:

Grand Launch: Managing all protocols effectively, and ensure maximum event coverage, leveraging the high profile guests to get mass media coverage. We recommended less use of influencers during the grand launch as the highlight would be the Royal guests.

Thought leadership public relations campaign ideation and launch: Creation of ‘Hilton MICE Sustainability Series’. The first event served as the launch and first edition of the series with the focus on food sustainability. This paved the way for more events to be held under the same banner covering different sustainability pillars. The next one we did was in regards to wellness which you can read about here.

Influencer Partner Events: Going beyond just a transactional one-off influencer engagement, Suppagood carefully selected influencers with ties to the area and were at a stage where they needed a venue to engage with their audiences, therefore infusing the property into their narrative easily, while supporting an actual use case.

Media Outreach : Targeted all mediums including print, broadcast and online media locally and sent out key messages to introduce the brand, dobiQueen to different segments utilising a variety of activations.

Public Relations Activations delivered:

1. 5 x Press Release creation and dissemination services
2. 360 event activation (emcee scripts, protocol compliance, event flow, launch gambit, entertainment, goody bags, AV etc.)
3. Media Reviews
4. Influencer marketing
5. Media Liaison services