dobiQueen (Public Relations Thought Leadership Campaign)

Objectives:

1. Build awareness of the brand dobiQueen as an innovative force in the laundry industry through Public Relations campaigns

2. Elevate the positioning of dobiQueen, with Nini Tan as a key figure, by conducting in-depth interviews to establish her as a thought leader.

3. To create a top-of-mind relationship built between dobiQueen and the local Media and target audiences.

Six (6) Month Strategy:

New Product Launch: positioned dobiQueen’s premium service, the ‘6 Hour Express Laundry’

Thought leadership campaign ideation and launch: Working with dobiQueen’s co-Founder, Nini, Suppagood came up with a solid campaign concept entitled #TimeToReconnect’. dobiQueen  shed light on the time and energy costs of doing house chores, and encouraged people, especially mums to outsource house chores as much as possible so that they can focus on reconnecting and spending quality time with their loved ones. Suppagood conceptualised and found partners to support the event which included the Ministry of Women, Family and Development,  ReKindle Therapy and Caring Moms.

Media Outreach : Targeted all mediums including print, broadcast and online media locally and sent out key messages to introduce the brand, dobiQueen to different segments utilising a variety of activations.

Public Relations Activations delivered:

1. Press Release creation and dissemination services
2. Partnership Liaison services
3. Media Service Reviews
4. Media Event 360 activation
5. Social Media strategy for the #TimeToReconnect campaign
6. Targeted Interviews in print, on radio and video formats
7. Award submissions