INTRIX Lifestyle (Public Relations Campaign)

Context:

INTRIX Group is committed to enhancing lifestyles in the post-pandemic world by addressing the growing demand for water purifiers. They bring patented technology to their star product, INTRIX One Tap to the market and Suppagood has been engaged on a retainer basis to assist with all their public relations needs, specifically in regards to media outreach.

Objectives:

Boost brand awareness and brand image of their consumer product, INTRIX One Tap
Establish INTRIX Group as the preferred source for expert commentary on current affairs, the economy, and social issues.

Overall Strategy:

Thought leadership : Promoted Tee Tone Vei (Founder) as a thought leader through expert interviews.

Media Outreach : Engaged in proactive media outreach to relevant publications and journalists, taking into account current affairs for improved media pick up.

Media Partnership: Collaborated with Tier 1 Lifestyle media, sponsoring INTRIX One Tap and securing excellent reviews.

Public Relations Activations delivered:

Press Release creation and dissemination services
Partnership Liaison services
Media Service Reviews
Targeted Interviews in print, on radio and video formats

Suppagood Insights

The significance of exceptional local talent should never be underestimated – Mr Tee is a huge proponent of reducing brain drain and believes Malaysians can thrive no matter where they choose to base themselves, so why not choose Malaysia?
Consistent media engagement and recognition are key factors in promoting quality products to Malaysians – repetition is key!

Results within 6 Months

20+ published media mentions

50% tier 1 media

PR Value of RM1 million+

Brand Sentiment increase by 18%

Brand Recognition as INTRIX Group Products are trusted by all major hotels and buildings in and surrounding the KL golden triangle.

SUPPAGOOD's PR expertise has truly impressed us at INTRIX Group. Their strategies have not only elevated our media presence but also strengthened our brand's credibility. They're not just professionals; they're also dedicated partners. With their help, we've been able to effectively communicate our message and connect with our audience on a deeper level. SUPPAGOOD's impact has been invaluable, and we're grateful for their continued support.

Tee Tone Vei, Founder of INTRIX Group